MENDORONG INOVASI: PERAN ARTIFICIAL INTELLIGENCE DALAM AKSELERASI INDUSTRI KREATIF

Abstract

The creative industry has become one of the most dynamic economic sectors in the world, experiencing rapid growth, including in Indonesia, driven by awareness of its economic and cultural potential. Collaboration among creative industry players, both domestically and internationally, is increasing, creating opportunities for the exchange of ideas and experiences that enrich industrial creativity. The role of government in supporting the creative industry through policies and incentives is also crucial, such as tax incentives and skills training. The establishment of the Ministry of Tourism, Creative Economy, and Technology reflects recognition of the potential of the creative industry as an economic driver. Additionally, technology, especially artificial intelligence (AI), has played a significant role in accelerating the development of the creative industry. AI technology has expanded market reach, increased efficiency, and created innovative products within the creative industry. AI has brought about significant changes in the creative industry, enabling rapid data analysis and accurate predictions. By continuing to integrate AI technology into the design and production process, the creative industry can continue to thrive and produce captivating works in this digital era. However, challenges related to the use of AI technology, such as data privacy issues and social implications, also need to be considered.