SETRATEGI MARKETING BMT MASLAHAH CABANG MARON DALAM MENINGKATKAN LABA SELAMA PANDEMI COVID-19

  • Norhayati , Universitas Islam Zainul Hasan Genggong Probolinggo
  • Cici Widya Prasetyandari Universitas Islam Zainul Hasan Genggong Probolinggo
  • Ainur Rofiq Sofa Universitas Islam Zainul Hasan Genggong Probolinggo
Keywords: Marketing strategies, revenue, covid-19.

Abstract

Bitul Maal wat Tamwil (BMT) is a sharia-based financial institution based on the principle of sharia, not applying interest in the transaction, but with the results agreed on between BMT and the customer. In general terms, the main activities of BMT are the same as banking in general, therefore BMT must implement a good strategy to face business competition during the Covid-19 pandemic. The study aims to identify the marketing strategies used by the BMT Maslahah Maron branch to increase revenue during the covid-19 pandemic. The method of research used is qualitative research. Data collection techniques by way of interviews, observation and documentation. Studies have shown that the marketing strategy used is an approach to people with a fetch system.

 

Published
2022-04-21
How to Cite
, N., Prasetyandari, C., & Rofiq Sofa, A. (2022). SETRATEGI MARKETING BMT MASLAHAH CABANG MARON DALAM MENINGKATKAN LABA SELAMA PANDEMI COVID-19. Jurnal Imagine, 2(1), 8-12. https://doi.org/10.35886/imagine.v2i1.323