Revitalisasi Pasar Serba Guna Menjadi Pasar Lokal Berbasis Teknologi Modern di Desa Sudomara Tabanan

Abstract

In line with current developments, traditional markets are often used as the second choice for consumers, especially the millennial generation and Gen Z, factors that influence the competitiveness of traditional markets have decreased because the place is dirty and smells bad, the layout tends to confuse visitors, even though the products are what is offered from traditional markets is no less far from today's modern markets. Local markets in village areas are the economic heart of the local community, many local residents have started trading businesses to make a living, therefore it is hoped that the design of a local market based on modern technology will be located in Sudimara Village, Tabanan. Taking into account the design which is located in the Yeh Gangga Beach tourism area, precisely in Sudimara Village, and still paying attention to the surrounding nature and the preservation of the village, therefore the theme and concept proposed is a Tropical theme and a Nautical Eco-Friendly concept. It is hoped that the themes and concepts proposed can answer all existing problems and can help increase the economic growth of the village and its surroundings, and it is hoped that the design of this market will be an attraction for local people and foreign tourists.