PENINGKATAN KOMPETENSI BRANDING PRODUK: PELATIHAN DESAIN LOGO DAN KEMASAN UNTUK GENERASI ENTERPRENEUR MUDA

Okto Irianto; Susanto; Henie Poerwandar Asmaningrum; Adi Maulana Rachman; Jarot Budiasto; Dodhy Hyronimus Ama Longgy; John Gregorius Nado

Authors

Okto Irianto Universitas Musamus
Susanto UNIVERSITAS MUSAMUS
Henie Poerwandar Asmaningrum UNIVERSITAS MUSAMUS
Adi Maulana Rachman UNIVERSITAS MUSAMUS
Jarot Budiasto UNIVERSITAS MUSAMUS
Dodhy Hyronimus Ama Longgy UNIVERSITAS MUSAMUS
John Gregorius Nado SMA Enterpreneurship Chevalier Anasai

Keywords:

product branding, logo design, packaging design, young entrepreneurship, community service

Abstract

Developing product branding skills among the younger generation is an important aspect in preparing competitive entrepreneurs. This community service activity aims to improve the competence of SMA Entrepreneurship Chevalier Anasai students in designing logos and product packaging as important elements in branding. This program involved 23 students in grades X, XI, and XII. The implementation method includes theoretical and practical training using a learning by doing approach, which includes logo and packaging design workshops using Canva. The results of the activity showed a significant increase in the understanding and skills of the participants, as seen from the increase in the average pre-test score of 40 to 100 in the post-test. As many as 98% of participants succeeded in producing logo designs that met basic standards and were able to design product packaging by considering functional and aesthetic aspects. The success of this program is also reflected in the high level of participant satisfaction, with 93.48% stating that the training material was very relevant to their needs. This program contributes to strengthening the young entrepreneurship ecosystem and supports the vision of Musamus University in developing technology based on local wisdom in Papua.

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